NISMO (Nissan Motorsports International) is Nissan’s legendary source of Nissan racing
technology and Nissan performance components. NISMO has been proven at the highest level of
Nissan performance, from the finest in factory-tuned performance components for Nissan street
cars, to Le Mans and IMSA GTP race cars, to the wildest versions of the almost mythical Skyline
GT-R. Until now NISMO high performance components and apparel have been available only the
Japanese and U.S. markets.
Nissan has a proud performance heritage and a long history of racing success. In fact, it could be
said that the original 510 and 240Z were the first sparks of the entire Sport Compact
Performance trend. From the famous race-inspired 510S and 240Z of the seventies, to the IMSA
GTU and GTP winners of the eighties and nineties, Nissan has long stood for the cutting edge of
accessible import performance. And just as NISMO has been a vital part of Nissan’s performance
and racing presence in Japan and America, it will also serve to build on Nissan’s performance
image here in Canada.
Like Toyota’s TRD, Ford’s SVT performance line, and Mercedes’ AMG, NISMO adds an extra
dimension of speed, excitement and performance credibility to the Nissan brand. Just as these
exotic, high-performance brands have done for Toyota, Ford and Mercedes, NISMO intends to do
for Nissan. It will entice people to consider any Nissan more favorably, help them feel more
positive about owning a Nissan, and may make them more receptive to buying a Nissan in the
future. Just as the existence of the Ford SVT Cobra Mustang makes every Ford Mustang more
attractive, the NISMO performance mystique can make it easier to sell any Nissan car or truck.
